Tag:

gymshark store

Paris recap: La Boutique Gymshark, a near-death experience and THAT viral picture

Last weekend marked a long weekend in Paris, and the third Gymshark pop-up store (with the predecessors having been in NYC, for Nikki B's first range, and London earlier this summer). With the success of the two previous stores having been pretty much off the scale, I was eager to see what impact a pop-up store would have in a non-English speaking country. Over the past six months or so Gymshark ha[...]